Case study
Acqua Noosa
From fragrance brand to complete visual sales experience.
Brand film · AI Studio · Website · Ecommerce · Search
We loved having Katja involved throughout — her background in photography and television was invaluable. A good campaign is a collaboration: we work with the owner at every step, so the work lands where they want the business to be.
“Wild Bunch refreshed the whole system — website, film, imagery and ecommerce — rather than treating them as separate jobs. We’re creating better content more efficiently, and since launch we’ve seen a significant increase in sales and wholesale reorders.”
Real
The brand film, shot on location with cameras, crew and drone.
AI
Product, lifestyle and campaign imagery, and a promotional film, from the Wild Bunch AI Studio.
Digital
The website, shop and wholesale reordering, built as the destination for all of it.
The film
Where the fragrance comes from.
What we did
One job, six parts.
- Film
- Storyboarded, directed and produced the brand film on location — real cameras, real crew, drone.
- AI Studio
- New product and lifestyle imagery where a shoot wasn’t the answer, and a separate promotional film — far more content without organising a new shoot for every image.
- Website
- Rebuilt around the customer journey: clearer proposition, stronger product presentation, a simpler route to purchase.
- Ecommerce
- A flexible shop and a wholesale reorder system the owner manages herself.
- Nothing lost
- All 21 of the old site’s indexed pages mapped and redirected to their new homes, checked against the live sitemap before launch — so years of Google search value survived the rebuild. Then the new site optimised for search. This is a genuine worry when a site is redone, and we are careful about it.
- Handover
- A simple AI-assisted editing guide so routine changes don’t need an agency — and Wild Bunch on hand for everything that does, or for anyone who would rather not think about it.
The Wild Bunch AI Studio
More content. Fewer shoots.
Every image and campaign used to mean a new shoot. The AI Studio extends the world the film created — product, lifestyle and campaign imagery, and a promotional film — at a fraction of the time and cost.
The rule we hold: real cameras for people and place, because that is where belief comes from. The Studio for everything a shoot shouldn’t have to be organised for.
The destination
Somewhere good for it to land.
Early results
What happened next.
76%
of wholesale customers reordered within one week of launch.
Encouraging
direct-to-consumer sales since launch — a number follows when there is one worth reporting.
Six months
of promotional campaigns already made and diarised, ready to go.
These are the client’s figures, reported three weeks after launch. A fuller report follows once there is more data — one verified number is worth more than five adjectives.
“Wild Bunch looked at the whole picture rather than treating the website, video, photography and shop as separate jobs. They refreshed the entire system, brought everything together visually and made the buying journey much clearer. Using a mix of traditional production and AI also meant we could create far more high-quality content without the cost of organising a new shoot for every image or campaign. Since the new site launched, we’ve seen a significant increase in direct sales and wholesale reorders. It looks better, works better and is much easier for us and our customers to use.”
Katja is a client here. She also works with us on Italian — we say so because people wear more than one hat, and it would be odd not to.
Need the content, and somewhere better for it to land?
Strategy, film, imagery and the page — as one job, not four.