Case study
FUKU Brew
One proposition. One film. One page built to sell.
Positioning · AI Studio film · Landing page · Direct purchase
“Gold Medal · Best Lager in Europe · Craft Beer Awards 2025 · Triple Blind Tasting, London”
Idea
Italy’s first Japanese-style rice lager. Japanese inspiration, Italian cultivation — a proposition in six words.
AI
The launch film and imagery from the Wild Bunch AI Studio. Nobody in it is testifying — the people are atmosphere, the can is the point — so nothing needed a real camera.
Page
A single landing page, bilingual, with the beers, the story and a direct route to buy.
The film
Not a single frame of this was shot on a camera.
What we did
One job, four parts.
- Positioning
- A crowded category and a genuinely new product. The work was finding the sentence: Italy’s first Japanese-style rice lager — Japanese inspiration, Italian cultivation. Everything else hangs off it.
- AI Studio
- The launch film and the imagery, made in the Studio. A launch budget did not warrant a shoot — and nobody in this film is a founder, a maker or a customer vouching for anything. The people are summer; the can is the point. Where belief rests on a real person, we use a real camera. Here it doesn’t.
- Landing page
- One page, not a website. The beers, the story, where to buy, in English and Italian. Built to sell, not to browse.
- Direct purchase
- Buy on Amazon from the page, and a named stockist in Rome. The route from interest to purchase is one click.
The Wild Bunch AI Studio
Where the Great Wave meets the Colosseum — without a shoot.
The whole visual world — the can, the wave, the city, the pool, the people in it — was built in the Studio. For a launch where the product is the hero and nobody is vouching, that is not a compromise; it is the right tool.
Real cameras where belief depends on a real person — a founder, a maker, a customer. The Studio for everything else. FUKU is the second half of that sentence.
What happened next
A gold medal in London.
Gold
Best Lager in Europe, Craft Beer Awards 2025 — triple blind tasting, London.
Amazon
Direct purchase from the page, both beers.
Two beers
FUKU Lager and FUKU Zero, the non-alcoholic, launched on one page.
The award is the brewer’s, won blind. We made the proposition, the film and the page it lands on; they made the beer.
“Website & visuals by Wild Bunch Media.”
Launching something people need to notice?
The idea, the film and one page built to sell it — as one job.