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Wild Bunch Media

Video production in Rome

The product is Italian. The shop window should be too.

Brand films, adverts, product photography — and the site or landing page it all lands on. For businesses with something excellent to sell and a digital shop window that doesn’t show it yet.

Wineries · Restaurants and hotels · Food producers · Fashion and design · Tourism · Manufacturing

Why now

In Italy the product is almost never the problem.

We see the same thing every week: a business making something genuinely good — a wine, a cured meat, a hotel, an object built properly — and a digital presence that never says so. A screen of text, no picture of the product, no trace of who makes it or where it comes from.

That isn’t a quality problem. It’s a shop-window problem, and it’s the easiest kind to fix: the material already exists — in the cellar, the workshop, the hands of the people doing it. It only has to be filmed and put where people decide. Whoever does it now has an advantage they won’t have in three years.

  1. 1

    Look at the shop window before the product. What a customer sees on the first screen, and what they can buy from it. A film pointed at a weak page is a wasted film.

  2. 2

    Film what you already have. The hands, the place, the process. Nothing needs inventing — it needs filming.

  3. 3

    Put it where the decision happens. A beautiful film on the wrong page sells nothing. Placement counts as much as the shoot.

Our Visual Audit reads a page the way a customer does — what’s on the first screen, what’s claimed, what’s actually shown. Run it on yours.

What we look for

Three things you already have and almost nobody shows.

The place

The land, the workshop, the room, the vineyard. It’s the thing a competitor cannot copy, and it’s almost always off screen.

The people

Who actually makes it. A founder or a maker on camera outlasts any campaign — and can’t be substituted.

The process

How it comes about. The work, the selection, the waiting. If the site says you do it yourselves, show yourselves doing it.

How we work

Work out what’s needed. Then make it.

Plan
What does a customer need to see, understand and believe before they order, book or get in touch? We settle that first — and say what not to spend money on. The judgement is the job.
Make
Brand films, adverts, promotional video, product photography and the social cuts. Real cameras where a real person matters; the AI Studio where nobody is vouching for anything.
Improve
The site or landing page it all lands on, built to sell and then watched. What works gets more weight; what doesn’t gets fixed.

Excellent content is wasted if it sends people to a weak page. That’s why we build the page too.

Proof

The work, not the promises.

FUKU Brew

Italy’s first Japanese-style rice lager · launched from Rome

A proposition in six words, a launch film from the AI Studio, a bilingual landing page with direct purchase and a stockist in Rome. Then gold in London: Best Lager in Europe, Craft Beer Awards 2025, triple blind tasting.

Read the FUKU case study →

  • Acqua Noosa

    Fragrance · film, imagery and ecommerce

    A brand with a strong sense of place and three separate jobs: the film, the imagery, the shop. We treated them as one system — and 76% of wholesale customers reordered within a week of launch.

    Read the case study →

  • Milton Rum Distillery

    Distillery · founder film

    A new distillery in a crowded category, with a maker worth meeting. Four minutes around the distiller, the still and the process. Still the film on their homepage six years on.

    See it on their site ↗

  • FEELS — the vineyard
    FEELS — social cut

    FEELS Eau de Vie

    Craft spirit · vertical cuts

    Made to be watched in a hand: the vineyard, the botanicals, the bottle. The place before the product.

Also

  • Buderim Ginger — field to fork, for a household name
  • McCormick’s Gourmet Garden — a recipe campaign with chefs
  • The Easiest Cooking Show Ever — a TV series, for Foxtel
  • Undone Experiences — leadership offsites, site and content

See all the work →

In Rome

Someone can come to you.

Katja is in Rome and works in Italian: the first conversation is in your language, and for businesses in Lazio and central Italy someone can come and see the place — because the place is usually half the film.

FUKU was launched from here, bilingual, with a stockist in the city. The rest of the work comes from Australia and the UK: twenty years of television, commercial film and product launches. Same method, two hemispheres.

Every project is creatively directed by Wild Bunch. Production is delivered using the right combination of in-house capability, AI and specialist partners.

Have you got something worth seeing?

Tell us what you’re trying to sell, launch or explain. We’ll tell you what we’d make first — and what not to spend money on.